$1.5M+
Retention + new revenue from IVT detection tool execution
Product leader | AdTech | AI & ML | Data & Analytics | Cloud solutions
8+ years in IT across startup and enterprise environments — building products in cybersecurity, AdTech, MarTech, and AI platforms. I combine a strong ownership mindset with hands-on technical fluency: from Snowflake data strategy to end-to-end UX/UI design, from API integrations to shipping AI agents with LLMs. I thrive in complex, ambiguous environments where the problem isn't yet clearly defined.
Personal principle: every problem has a solution. If something doesn't work the first time, I learn from it, adapt, and find a way to reach the desired outcome.
$1.5M+
Retention + new revenue from IVT detection tool execution
68% → 18%
Classification error-rate reduction via Snowflake data strategy
90%
Boost in targeting ad matching through Tealium platform integration
60%
Improvement in ML-driven personalization and ad recommendations
$8M/mo
Supply-side marketplace turnover managed across web, CTV, in-app
1.5×
Customer retention improvement via 20+ feature iterations and A/B testing
Built a fraud-detection product featuring an in-house AI risk-assessment model and LLM-based agents, integrating models hosted across multiple cloud inference providers. Shipped complete UX/UI and real-time anomaly dashboards.
Led end-to-end product execution for an invalid-traffic detection solution — secured a $1M ARR client retention and attracted a new $500k customer portfolio. Cut classification error-rate from 68% to 18% through deep Snowflake analysis.
Designed and shipped a scalable AdTech platform with proprietary AI for contextual + behavioral audience matching. Integrated AWS AI Labeling and Tealium CDP; improved personalization by 60% and ad-match accuracy by 90%.
Contributed to a cutting-edge cloud AI platform for data analysis and ML, used by Fortune 500 organizations. Applied ROI-based prioritization, prototyped 6 new features, drove 15% engagement growth and 5% NPS improvement.
Sigma Software — Swedish software dev, Fortune 500 partnerships
Xenoss — Top 100 Inc. 5000 MarTech/AdTech software house
Deloitte — Big 4, global professional services leader
Adtelligent — Global AdTech SSP/DSP/Header Bidding platform
Avis.help + HTML Studio
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